Overview
‘‘The office’’ for the brand is more than just where walls, tables, computers come together. It is breathing the same air, the same excitement, reaching from “I think” to “We think”. It’s just not a shared office, it’s to share the society and the experience.
It was a nice opportunity to work on a project where I was tasked with developing a business model for a new product. The project involved working with a range of stakeholders, including the product owner, business leaders, and customer representatives.
Our workshop began with establishing project goals and strategy ideas, which we then followed up with a focus on target audience expectations and user interview planning.
After conducting user interviews, we identified pain points in the process and proceeded to conduct benchmark research. This research helped us gain a deeper understanding of our target audience and allowed us to develop effective solutions to address their needs.
My Contribution
Workshop Facilitation
User Interviews
Ideation
The Team
1 Product Manager
2 Product Designers
Year
2021
Workshop
Focused on the audience, discussing their expectations and planning for user interviews. We developed interview questions and methods, ensuring that they aligned with the project's goals and objectives. This allowed us to gain a deeper understanding of our target audience, their needs, and their pain points.
Research
Conducted an online research and produced detailed benchmark to gather information about similar services and digital products domestic and international.
To generate ideas for the project, feedback was gathered from customers who had used the current service and product range. This feedback was analyzed to identify areas for improvement and potential solutions were ideated, with a focus on areas such as easy navigation, high interaction, lean innovation, basic language, fast results, increasing basket size and offerings, and more digital subscriptions. The goal was to improve the digital platform, increase sales, and boost customer satisfaction by incorporating these ideas.
Requirements
Easy navigation: The digital platform should be designed with an intuitive and easy-to-use interface, enabling customers to quickly find and book the spaces they need.
High interaction: The digital platform should provide a high degree of interaction, with features such as virtual tours, live chat, and online communities that encourage customers to engage with the brand and with each other.
Lean innovative and basic language: The language used on the platform should be clear, concise, and easy to understand, with a focus on key benefits and features. The platform should also incorporate lean, innovative design principles that enable quick testing and iteration.
Increasing the basket size and offerings: The platform should be designed to encourage customers to explore additional offerings and services, with targeted recommendations and upselling opportunities that increase the size of their basket.
More sales oriented: The platform should be optimized for sales, with clear calls-to-action, persuasive messaging, and effective lead nurturing and conversion strategies.
More digital subscriptions: The platform should be designed to encourage customers to subscribe to digital products and services, with compelling offers, easy signup processes, and clear benefits and value propositions.
Ideation
The overall goal was to create a more robust and successful omni-channel business strategy that would support the company's growth and expansion, while satisfying and delighting customers through improved satisfaction and loyalty.
Ideation Outcome
Flexible space renting: The idea was to offer different types of flexible spaces for rent, such as private offices, shared workspaces, and meeting rooms. This would cater to different customer needs and allow for more revenue streams.
E-commerce capabilities: The company would expand its online presence by offering products and services for sale through a digital platform, such as an online marketplace. This would increase the accessibility and convenience for customers and help to drive sales.
Catering services: Offering online and offline catering services for events and meetings held on the premises would add value for customers and increase revenue streams.
Idea sharing garage: Creating a dedicated space for idea sharing and collaboration, such as a brainstorming room, would support creativity and innovation among customers and employees.
Mobile app for product and space booking: The company would develop a mobile app for customers to book products and services, including space rentals. This would increase accessibility and convenience for customers.
Personal help bot: The company would develop a chatbot or virtual assistant to assist customers with inquiries and support needs, providing a more efficient and seamless customer experience.
Head hunter networking: Creating a networking platform for head hunters and job seekers would support the company's growth and expansion by attracting new talent to the organization.
Corporate communication tools: The company would implement digital communication tools, such as video conferencing and project management tools, to streamline communication between teams and branches.
Nomad magnet: The company would develop services and amenities, such as high-speed internet and comfortable seating, to attract remote workers and freelancers to the premises.
Referral program: A referral program would be implemented to incentivize customer loyalty and increase business through word-of-mouth referrals.
Business advisor specialists and mentors network: The company would create a network of business advisor specialists and mentors to provide expert guidance and support to customers, increasing their likelihood of success and satisfaction with the services provided.
Micro locations: To offer maximum convenience to customers, the company will establish a network of micro-locations in various styles such as pop-up locations or "space in a space" forms. These micro-locations will be strategically placed in high-traffic areas like business districts, malls, and transportation hubs, providing easy access to the company's products and services. The micro-locations will be designed with a modern and sleek look, creating a welcoming and comfortable environment for customers. Overall, the network of micro-locations will enable the company to expand its reach and visibility, while also providing a key touchpoint for customers to access its products and services.
Concept Wireframe
The wireframe for the project was developed through a detailed design process, which included multiple versions based on client workshops and user interviews. The wireframe was shaped to prioritize user experience and ease of use, with a focus on providing easy navigation and intuitive access to the company's products and services.
Outcome
As part of the new omni-channel business strategy, the company developed a new website and mobile app with their inhouse tech team they newly acquired, to provide customers with a seamless and intuitive experience.
These digital platforms will incorporate the insights and feedback gathered from the research and ideation process, providing customers with a range of features and services that address their pain points and meet their needs. The new website and app will be designed to be fast, responsive, and easy to use, with a sleek and modern interface that reflects the company's commitment to innovation and customer satisfaction.
By leveraging the latest technology and best practices, the new digital platforms will enable customers to easily book spaces, purchase products, access resources, and connect with the company's network of mentors and advisors. Overall, the new website and app will play a crucial role in the company's success, providing a key touchpoint for customers and a platform for growth and innovation in the years to come.
